Arena swimwear and equipment

Arena is a premier performance swimwear brand founded in 1973 by Horst Dassler, the son of the founder of Adidas. Inspired by the legendary performance of Mark Spitz at the 1972 Munich Olympics, Dassler envisioned a brand dedicated entirely to aquatic sports. Since its inception, Arena has been at the forefront of textile technology, introducing innovative materials like Skinfit and later the Carbon fiber series which revolutionized competitive racing suits.

While the brand originated in Germany and was long associated with Adidas, it transitioned through various ownership groups, including Italian investment firms and private equity. Today, Arena operates as a global leader in the competitive swimming market. Its products are manufactured in various locations globally to meet demand, with high-tech racing suits often produced in specialized facilities in Europe and Asia, while general training gear and accessories are distributed through a worldwide supply chain.

The brand is currently owned by the private equity firm Capvis, which is headquartered in Switzerland. Under this ownership, Arena continues to sponsor world-class athletes and national swimming federations, maintaining its status as a top choice for both professional swimmers and recreational enthusiasts.