Onida TV and Appliances

Onida is one of the most recognized homegrown electronics brands in India, established in 1981 by G.L. Mirchandani and Vijay Mansukhani. It gained iconic status in the 1980s and 1990s through its memorable 'Devil' mascot and the tagline 'Neighbor's Envy, Owner's Pride,' which helped the brand capture a significant share of the Indian television market.

The brand's manufacturing presence is rooted in India, with primary production facilities historically located in places like Wada (Maharashtra) and Roorkee. This local manufacturing strategy has allowed the brand to tailor its products—ranging from LED TVs and air conditioners to washing machines and microwave ovens—specifically for Indian power conditions and consumer preferences.

Today, the brand remains under the ultimate ownership of Mirc Electronics Limited. While it faces intense competition from global giants, Mirc Electronics continues to operate Onida as a premium Indian brand, focusing on research, development, and a wide distribution network across the subcontinent.