Soft Sense Hand Disinfection

Soft Sense is a brand specializing in hygiene and personal care products, notably recognized during the global increase in demand for hand sanitizers. The brand is primarily associated with the Danish company Plum A/S, which has a long history of providing skin care solutions for professional and private use.

The product is manufactured in Denmark, adhering to strict European standards for biocidal products and skin safety. In 2019, Plum A/S was acquired by the Finnish Kiilto Group, a family-owned company founded in 1919. This acquisition integrated Soft Sense into a larger Nordic portfolio focused on hygiene and industrial cleaning solutions. Today, Kiilto continues to manage the brand, ensuring its distribution across Northern Europe while maintaining its manufacturing roots in the Nordic region.