James Boag's Premium Lager

James Boag is a prestigious Australian beer brand that traces its history back to 1881. It was founded by James Boag and his son on the banks of the Esk River in Launceston, Tasmania. The brand has become synonymous with Tasmania's brewing heritage, originally produced at the Esk Brewery, which continues to be its primary production site.

Over the decades, the brewery underwent various ownership changes before being acquired by Lion (formerly Lion Nathan) in 2007. In 2009, Lion was fully acquired by the Japanese beverage giant Kirin Holdings. Today, James Boag's products are marketed as premium Australian lagers, leveraging the purity of Tasmanian water as a key brand message.

While the brand is internationally recognized and owned by a multinational Japanese conglomerate, the manufacturing remains rooted in its original home of Launceston, Tasmania, ensuring the preservation of its historical craft and local identity.