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Libre Wave is part of the broader Yves Saint Laurent (YSL) Libre fragrance line. The brand was originally founded in France by designer Yves Saint Laurent and his partner Pierre Bergé. While originally a fashion house, the cosmetics and fragrance division—known as YSL Beauté—has become one of the most recognizable names in the luxury beauty market.
Manufacturing for YSL fragrances is primarily centered in France, adhering to the high standards of French perfumery. The brand's ownership structure has evolved significantly since its inception; while the fashion division is owned by Kering, the YSL Beauté brand is managed under a long-term global license by the L'Oréal Group. This partnership allows the brand to leverage L'Oréal's extensive research, development, and global distribution networks while maintaining its heritage of Parisian luxury.
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