Made O'Meter
Discover where a brand or product originates
Alpro is a pioneering brand in the plant-based dairy alternative market, originally founded in Belgium in 1980 as a subsidiary of the Vandemoortele Group. Over the decades, it has grown from a niche health food supplier into a global leader in soya, almond, oat, and coconut products. The brand gained significant international momentum following its acquisition as part of the WhiteWave Foods deal, which eventually led to its ownership by the French multinational food giant, Danone.
Today, Alpro products are manufactured in several key locations across Europe, including major facilities in Wevelgem (Belgium), Issenheim (France), and Kettering (United Kingdom), ensuring broad distribution and freshness for its chilled and ambient ranges. Under Danone's stewardship, Alpro remains a cornerstone of the 'plant-based revolution,' focusing on sustainable sourcing and nutritional innovation like the 'No Sugars' variety seen here.
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