Jordans Country Crisp Strawberry

Jordans Country Crisp is a well-known breakfast cereal brand specializing in crunchy oat clusters, established by the Jordans family who have a long history in milling dating back to 1855 at Holme Mills in Biggleswade, Bedfordshire. The brand became a pioneer in the UK health food market in the early 1970s by introducing granola and various whole grain products.

While the Jordans family remained involved for many years, the brand is currently part of The Jordans & Ryvita Company. This entity is a subsidiary of Associated British Foods (ABF), a major British multinational food processing and retailing company. The production primarily takes place in the United Kingdom, maintaining the brand's heritage of using British oats and supporting local conservation through the Jordans Farm Partnership.