Milprima Haltbare Vollmilch

Milprima is a private label brand primarily associated with the German discount retailer Penny, which is part of the REWE Group. This specific product is a long-life (UHT) whole milk with 3.5% fat content. As a private label, while the brand is owned by the retailer, the liquid and packaging are produced by various dairy cooperatives and processing facilities across Germany, ensuring a localized supply chain. The REWE Group, headquartered in Cologne, manages the brand's distribution and positioning within its retail network, providing high-quality staple food items at competitive prices.