Zewa Softis Aromathera pocket tissues

Brand History and Production

Zewa is a household name in Europe, specializing in high-quality paper hygiene products. The brand was originally founded in Germany in 1960. The name 'Zewa' is an abbreviation of 'Zellstofffabrik Waldhof' (Waldhof Cellulose Factory), the company that first launched the brand. Over the decades, Zewa has become synonymous with durability and softness, particularly with its 'Softis' line of facial tissues.

Manufacturing and Distribution

Today, Zewa products are manufactured in multiple locations across Europe to serve a wide market. Key production facilities are located in Germany, Austria, and Hungary. This regional manufacturing ensures efficient distribution and fresh availability of products like the Aromathera scented tissues, which are popular for their 4-ply strength and infused fragrances.

Ownership and Corporate Structure

Ownership of the Zewa brand has transitioned through major corporate mergers. It was previously owned by SCA (Svenska Cellulosa Aktiebolaget) before being transferred to its spin-off company, Essity, in 2017. Essity, headquartered in Stockholm, Sweden, is a leading global hygiene and health company. They oversee the brand's global strategy, sustainability initiatives, and market expansion. In specific regions, the brand is managed by local subsidiaries of Essity, ensuring compliance with regional standards and consumer preferences.