Selezione Più Mirtilli Neri jam

Selezione Più is a premium private label brand introduced by the Italian supermarket chain Penny Market (a member of the REWE Group). This specific product is a 'Mirtilli Neri' (wild blueberry) fruit spread, marketed under the '100% da frutta' line, which emphasizes high fruit content and natural ingredients. The brand was originally created by Penny Market Italy to offer high-quality Italian gastronomic specialties at affordable prices. Production is typically handled by specialized Italian food manufacturers to maintain local authenticity. Based on current retail positioning for 2026, the brand remains under the ultimate control of the REWE Group, a major German diversified cooperative group, which operates Penny Market international branches.