Starbucks Espresso Roast coffee capsules

Starbucks coffee capsules, specifically the at-home range pictured such as the Espresso Roast, represent a unique global partnership. While the Starbucks brand originated in Seattle, Washington, USA, in 1971, the consumer packaged goods (CPG) range is managed through a Global Coffee Alliance.

In 2018, Nestl� and Starbucks entered into a permanent alliance where Nestl� acquired the perpetual rights to market Starbucks consumer and foodservice products globally, outside of Starbucks coffee houses. Consequently, while the brand identity remains American, the production of these Nespresso-compatible capsules often takes place in Nestl�'s various European manufacturing facilities, depending on the specific market and regional logistics.