BerryWorld Blueberries

BerryWorld is a prominent global soft fruit brand founded in the United Kingdom in 1994. The company functions as a vertically integrated specialist, managing everything from proprietary variety breeding to global distribution. The specific product shown is a punnet of blueberries grown in Morocco, a key region for their year-round supply chain strategy.

BerryWorld operates through various regional joint ventures to ensure local market expertise. In Spain, the brand is managed by BerryWorld Iberia, headquartered in Huelva, which oversees distribution and quality control for the Iberian peninsula. The brand remains under the ultimate ownership of the BerryWorld Group, which continues to be a leader in the global berry market by partnering with professional growers worldwide.