Fine facial tissues

Fine is a prominent hygiene brand in the Middle East, primarily known for its facial tissues and paper products manufactured by Fine Hygienic Holding. Founded in Jordan in 1958, the brand has grown to become a regional leader, utilizing proprietary technology such as 'SteriPro' for tissue sterilization. Its production facilities are strategically located across several countries including Jordan, Egypt, Saudi Arabia, and the United Arab Emirates to serve the MENA region.

The brand is owned by Fine Hygienic Holding (FHH), which remains headquartered in Amman, Jordan. While FHH is the primary owner and operator, the company has attracted significant international investment over the years, including from firms like Standard Chartered Private Equity. Despite these investments, the brand maintains its original identity as a Middle Eastern pioneer in the wellness and hygiene industry.