Lucozade Alert Blue Rush

Lucozade Alert Blue Rush is a high-caffeine energy beverage specifically formulated for stimulation and focus. The Lucozade brand has a long and storied history in the United Kingdom, where it was originally created in 1927 as a recovery aid for the sick. Over the decades, it transitioned from a pharmaceutical product to a mainstream sports and energy brand.

Historically, the brand was a cornerstone of the British company Beecham (later GlaxoSmithKline). In 2013, the brand was sold to the Japanese beverage giant Suntory as part of a multi-billion dollar deal. Today, it is managed by Suntory Beverage & Food GB&I, with primary manufacturing operations located in Gloucestershire, England, ensuring its heritage as a British staple remains intact under international ownership.