Made O'Meter
Discover where a brand or product originates
Kleenex is one of the world's most recognizable brands in the personal care and hygiene sector. Originally launched in the United States in 1924, it was first marketed as a cold cream remover before being repositioned as a disposable handkerchief. This shift in marketing strategy led to its global dominance in the facial tissue market.
Today, Kleenex is owned and manufactured by Kimberly-Clark, a multinational personal care corporation headquartered in the United States. While the brand originated in the US, manufacturing is distributed globally across numerous facilities to meet regional demand. In the UK and Europe, products are often manufactured in local facilities, while other markets are served by regional production hubs. The brand continues to lead the industry through product innovations like the XL series shown here, focusing on strength and softness for everyday hygiene needs.
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