Made O'Meter
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Expressi is a prominent coffee capsule system developed specifically for ALDI. This particular product, the Single Origin Peru, features Peruvian-grown coffee beans that are imported and roasted within Australia, as indicated by the 'Roasted in Australia' label on the packaging. The brand is a core part of ALDI's private label strategy, designed to offer high-quality espresso-style coffee at a competitive price point.
Ownership of the brand sits directly with ALDI, a global retailing giant headquartered in Germany. The brand was launched to compete with premium capsule systems, leveraging ALDI's massive distribution network. In Australia, the brand is managed locally by ALDI Stores (A Limited Partnership), which oversees the supply chain and partnerships with local roasters to produce the final packaged product.
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