Procell Constant alkaline battery

Procell is a world-leading brand of professional-grade batteries specifically designed for industrial and commercial applications. The brand serves as the professional arm of the well-known Duracell business, focusing on high-performance power solutions for devices used in sectors such as healthcare, hospitality, and security. Manufacturing occurs across a global network of facilities, with major production sites located in the United States, Europe, and China to ensure a steady supply chain for professional end-users.

Originally part of the Duracell portfolio which was established in the mid-20th century, Procell was rebranded from 'Duracell Professional' to better distinguish its high-drain and constant-power alkaline lines from consumer products. The brand has evolved through various corporate shifts, moving from P&G's control to its current status under Berkshire Hathaway. This ownership provides the brand with significant financial stability and access to world-class battery chemical research to maintain its position as a top-tier industrial power provider.