Softsoap Fresh Breeze Liquid Hand Soap

Softsoap is a pioneer in the personal hygiene industry, famously known for being the first to introduce mass-marketed liquid hand soap with a pump dispenser in the late 1970s. The brand was originally created by the Minnetonka Corporation in the United States before being acquired by the global consumer goods giant Colgate-Palmolive in 1987.

Today, Softsoap remains a dominant brand in the North American market, known for its variety of scents and formulas. While manufacturing is primarily concentrated in the United States to serve the domestic market, production may occur in various international facilities owned by Colgate-Palmolive to meet global demand. The brand continues to operate under the extensive portfolio of Colgate-Palmolive, which oversees its global distribution and product innovation.