Sony Bravia Television

Sony is a Japanese multinational conglomerate that has been a pioneer in the television industry since the mid-20th century. The BRAVIA brand, standing for 'Best Resolution Audio Visual Integrated Architecture,' was introduced in 2005 to represent Sony's high-definition LCD televisions. The brand has since evolved to include OLED and LED smart TVs that utilize proprietary image processing technologies such as the Cognitive Processor XR.

While Sony began its television manufacturing in Japan, its production footprint is now global to serve various regional markets. Manufacturing typically occurs in countries including Malaysia, Mexico, and Slovakia, depending on the destination market and model specifications. The brand remains under the ultimate ownership of Sony Group Corporation, headquartered in Minato, Tokyo.