H-E-B Ultra Fresh Scent Liquid Dish Soap

H-E-B Ultra Liquid Dish Soap is a private-label cleaning product sold by H-E-B, one of the largest independent food retailers in the United States. Designed to compete with national brands, this 'Ultra' formula is concentrated for increased grease-cutting power and is typically manufactured at high-capacity facilities within North America to serve H-E-B's extensive network of stores.

The H-E-B brand traces its origins back to 1905 when Florence Butt opened the C.C. Butt Grocery Store in Kerrville, Texas. Over the decades, the business transitioned to her son, Howard Edward Butt (whose initials form the brand name), and grew into a regional powerhouse. Today, H-E-B remains a privately held company controlled by the Butt family, maintaining its headquarters in San Antonio, Texas, and focusing its operations primarily in Texas and Northeast Mexico.