Belle France Tissues

Belle France is a private label brand primarily used by the French retail group Francap. These pocket tissues are marketed as soft and resistant, featuring a 4-ply design typical for the European hygiene market.

Belle France was created as a store brand to provide high-quality everyday essentials across independent supermarket chains like G20, Diagonal, and Coccimarket. The brand is deeply rooted in the French retail landscape, focusing on domestic production and distribution.

The ultimate owner, Francap, is an association of independent retailers headquartered in France. They manage the logistics, branding, and procurement for thousands of local grocers under various banners, ensuring that Belle France products remain a staple of French household hygiene.