Durex Play lubricant

The product shown via the barcode 8413568001235 corresponds to Durex, a worldwide leader in sexual well-being products. Specifically, this EAN is associated with lubricant products such as Durex Play.

Durex was originally a British brand founded in 1915 by the London Rubber Company. Over the decades, it has changed ownership several times through major corporate mergers. It was part of SSL International before being acquired by the British multinational Reckitt Benckiser (now Reckitt) in 2010. Manufacturing for Durex products is globalized, with large production facilities located in China, India, and Thailand, though distribution is handled through local subsidiaries across Europe and the Americas.

As of 2024 and beyond, Reckitt remains the ultimate owner. Reckitt is a major consumer goods company headquartered in Slough, England, known for a wide portfolio of health, hygiene, and nutrition brands.