Dorset Cereals Fruit & Nut Granola

Dorset Cereals Fruit & Nut Granola is a premium breakfast product produced in the heart of Dorset, England. The brand is well-known for its emphasis on simple, high-quality ingredients and its iconic packaging featuring a colourful tree motif. Since its founding, the brand has focused on creating wholesome cereal blends that avoid artificial additives and prioritize natural taste.

Originally founded in 1989 by Terry Crabb, the company was born in the United Kingdom and quickly gained a reputation for its muesli and granola products. After a series of acquisitions involving investment groups like Wellness Foods, the brand was eventually acquired by Associated British Foods (ABF) in 2014. Today, Dorset Cereals remains a key part of ABF's grocery portfolio, continuing its production in its purpose-built facility in Dorchester, ensuring the brand stays linked to its namesake location while benefiting from the global distribution network of its parent company.