Franck Provost Expert 230°C Protection heat spray

Franck Provost is a renowned French hair styling brand founded by the eponymous celebrity hairstylist Franck Provost in Paris in 1975. Initially known for its luxury salons, the brand expanded into consumer hair care products to bring professional-quality results to the mass market.

While the brand name and creative origin are French, the commercial products sold under the Franck Provost label are part of a global supply chain. For several decades, the consumer product line has been managed through a partnership with the French cosmetics giant L'Oréal, which manufactures and distributes these items globally. Consequently, manufacturing occurs in various countries where L'Oréal operates its industrial facilities.

The ultimate ownership of the Franck Provost product brand lies with L'Oréal. Although the Provost family remains heavily involved in the salon business through the Provalliance Group, the retail goods for hair care are a key part of L'Oréal's consumer products portfolio.