CROWN Whole Egg Mayonnaise

CROWN is an exclusive own-brand of Coles Supermarkets in Australia, specializing in staple condiments and pantry items. The product shown is their Whole Egg Mayonnaise, which is specifically formulated for the Australian market.

This mayonnaise is manufactured in Australia using at least 99% Australian ingredients, supporting local agriculture, including the use of Australian eggs and vegetable oils. The brand serves as a value-oriented alternative to national brands while maintaining high production standards.

As of 2026, the brand remains under the ultimate ownership of Coles Group Limited, a major Australian public company. The CROWN trademark is part of Coles' broader strategy of providing high-quality private label products that emphasize local sourcing and manufacturing.