Made O'Meter
Discover where a brand or product originates
Jar is a popular brand of dishwashing liquid that is synonymous with 'Fairy' in various Central and Eastern European markets. Originally developed as the 'Fairy' brand by Thomas Hedley Co. in the United Kingdom, it was acquired by the American multinational Procter & Gamble (P&G) in 1930. The brand 'Jar' was specifically established for markets like the Czech Republic and Slovakia, maintaining the same formula and '2X More' power marketing as its global counterparts.
Today, Jar continues to be a market leader in the dishwashing segment, known for its grease-cutting efficiency and sensitive skin variants like the Tea Tree & Mint version shown. The product is manufactured in several Procter & Gamble facilities across Europe, most notably in Poland and the Czech Republic, to serve regional supply chains. As part of P&G's extensive household care portfolio, it benefits from global research and development while maintaining its strong local brand identity.
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