Made O'Meter
Discover where a brand or product originates
Sirena is an iconic Australian brand founded in 1956 by the Valmorbida family, who immigrated from Italy to Melbourne. The brand revolutionized the Australian canned fish market by introducing high-quality tuna packed in oil, utilizing traditional European methods and the distinctive yellow tin that remains a staple in Australian pantries today.
While the brand's heart and history are firmly Australian, the production is located in Thailand, close to the source of sustainably caught tuna in the Western and Central Pacific Ocean. The brand is strictly committed to pole-and-line fishing methods, ensuring minimal environmental impact. Today, Sirena remains an independent Australian-owned company, continuing the legacy of the Valmorbida family from its headquarters in Victoria.
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