American Crew Fiber

American Crew is a leading professional men's grooming brand that has become a staple in barbershops and salons worldwide. The brand was founded in 1994 by stylist David Raccuglia in Chicago, Illinois, with the goal of creating products specifically tailored to the grooming needs of men.

The brand's Fiber product is one of its most recognizable offerings, known for its high hold and low shine finish. While the brand started as an independent venture, it was eventually acquired by the multinational beauty giant Revlon. Today, most American Crew products are manufactured in the United States, though Revlon utilizes its global supply chain for distribution and select production needs.

As of 2024 and looking toward 2026, American Crew remains a key pillar in Revlon's professional portfolio. Despite Revlon's financial restructuring in recent years, the brand continues to operate as a premier American-born grooming line with international reach.