Fun Appelsini

Brand Overview and Origin

Fun Appelsini is a popular Icelandic brand specializing in fruit-flavored concentrates, also known as 'saft' or squash. The brand is deeply rooted in the Icelandic beverage market, offering a variety of sugar-free concentrates that are mixed with water to create refreshing drinks. The 'Appelsini' variant is specifically orange-flavored, catering to local taste preferences for citrus-based beverages.

Manufacturing and Product Composition

Fun products are primarily manufactured in Iceland. The production process involves creating a high-concentration syrup that consumers dilute at home. By focusing on local production, the brand ensures it meets Icelandic food safety standards and maintains its status as a staple in domestic households. The concentrates are designed to provide a low-calorie alternative to traditional sodas and fruit juices.

Ownership and Distribution

The brand is owned and operated by Ölgerðin Egill Skallagrímsson, one of the oldest and most prominent beverage companies in Iceland. Established in 1913, Ölgerðin has grown from a small brewery into a massive production and distribution powerhouse. It manages a diverse portfolio of domestic brands and international licensed products, ensuring that Fun Appelsini remains widely available across the Icelandic retail sector.