Powerbar Natural Energy bar

Powerbar is one of the most established names in the sports nutrition industry. Originally founded by a marathon runner in the 1980s, the brand focuses on provides fuel for athletes through bars, gels, and powders.

While it began in the United States, the brand's European operations and global ownership have shifted over the decades. Since 2014, the brand has been under the umbrella of Post Holdings, which manages the brand globally. Today, products sold in Europe are typically manufactured in Germany to meet local market standards and distribution needs.