Ben's Original Golden Vegetable ready-to-heat rice

Ben's Original is a globally recognized brand of parboiled rice and other related food products. Originally known as Uncle Ben's, the brand was launched in the United States in the 1940s based on a parboiling process developed by Erich Huzenlaub and championed by Forrest Mars Sr.

Following a global rebranding in 2020 to promote racial equality, the brand became Ben's Original. The product shown—Golden Vegetable rice—is part of their convenient 'ready-to-heat' pouch range. While the brand originated in the USA, its products are manufactured in various locations globally to serve local markets; for instance, many products sold in Europe are produced in manufacturing facilities in the United Kingdom or the Netherlands. Ownership has remained consistent through the decades, being a flagship brand of the American multinational Mars, Incorporated.