Lamar Juice or Milk

Lamar is a prominent Egyptian brand specializing in dairy and juice products. Managed by the Alexandria Company for Food Industries, Lamar prides itself on a 'farm-to-bottle' approach, meaning it produces its products directly from its own farms to ensure maximum freshness and quality control. This vertical integration is a key differentiator for the brand in the MENA region.

Founded in 2012 by the Talaat Moustafa Group family, specifically spearheaded by Hani Talaat Moustafa, Lamar has quickly grown to become a household name in Egypt. The brand operates out of a massive farm and production facility located in the Nubaria region of Egypt. The brand remains under the ultimate ownership of the Egyptian-based Alexandria Company for Food Industries, maintaining its status as a locally owned and operated pride of the Egyptian agricultural sector.