Fortune Unpolished Arhar Dal (Toor Dal)

Fortune is a household name in India, primarily known for its extensive range of edible oils and food staples. This specific product is unpolished Arhar Dal, also known as Toor Dal (pigeon peas), which is a staple protein source in Indian cuisine. The brand emphasizes the natural quality and nutritional value of its pulses by offering them in an unpolished state.

The Fortune brand is managed by Adani Wilmar Limited, which is a major joint venture in the Indian FMCG sector. The brand's journey began with a focus on healthy cooking oils and has since expanded significantly into the broader foods category, including rice, flour, sugar, and various dals, catering to the daily dietary needs of millions of consumers across South Asia.

Ownership of the brand is a strategic partnership between the Adani Group of India and Wilmar International of Singapore. This collaboration combines local market expertise and distribution networks with global agricultural and commodities processing capabilities. The product displayed is sourced and packaged within India, utilizing modern processing facilities to ensure high food safety standards.