Haldiram's Aloo Bhujia Sev

Haldiram's Aloo Bhujia Sev is a world-renowned savory snack consisting of spicy mint-flavored extruded potato and moth bean flour noodles. It is a staple of Indian snack culture, celebrated for its unique blend of spices and crispy texture.

The Haldiram's brand originated in Bikaner, Rajasthan, India, during the 1930s as a small retail sweets and namkeen shop. Over decades, it evolved from a local favorite into a multinational powerhouse. Today, while the brand is split into regional entities (Nagpur, Delhi, and Bikaner) for operational purposes, the core manufacturing remains heavily concentrated in India to serve both domestic and international markets.

Haldiram's remains primarily a family-owned conglomerate. It is one of India's largest snack manufacturers, often ranking as the top brand in the traditional ethnic snack segment. The ultimate ownership lies with the descendants of founder Ganga Bishan Agarwal, operating through various corporate vehicles like Haldiram Snacks Pvt Ltd and Haldiram Foods International Pvt Ltd.