Moccona Classic Medium Roast coffee

Moccona is an iconic coffee brand with a rich history dating back to 1753 when the Egberts family established Douwe Egberts in the Netherlands. Originally sold in general stores as 'Douwe Egberts Classic,' the brand evolved into the recognizable 'Moccona' name for the international market, particularly gaining significant market share in Australia and New Zealand.

Manufacturing for Moccona products primarily occurs in the Netherlands, though the freeze-drying and production process can involve global facilities depending on the target market. The brand is famous for its distinctive glass jars, which are often repurposed by consumers.

Starting in the late 20th century, the brand underwent several ownership changes, eventually becoming part of JDE Peet's. Today, it is managed by JDE Peet’s, a global coffee and tea powerhouse headquartered in the Netherlands and listed on the Euronext Amsterdam. The company remains the ultimate owner, overseeing a vast portfolio of coffee brands worldwide.