Clovia apparel

Clovia is a prominent Indian lingerie and personal care brand that has grown significantly since its inception. Founded with the mission to provide stylish and comfortable innerwear for modern women, it has expanded its product catalog to include sleepwear, activewear, and beauty products. The brand primarily manufactures its products within India, leveraging local textile expertise to maintain quality and accessibility.

In a major strategic move in 2022, the brand's parent company, Purple Panda Fashions, was acquired by Reliance Retail Ventures Limited. This acquisition integrated Clovia into the vast portfolio of Reliance Industries, one of India's largest conglomerates. This partnership has allowed Clovia to expand its retail footprint across physical stores and digital platforms, solidifying its position as a market leader in the Indian fashion and lifestyle segment.