G-U-M Soft-Picks

G-U-M (Gentle U Gum Care) is a renowned brand in the global oral care market, specializing in professional-grade tools for interdental cleaning. The brand traces its origins back to the United States in 1923, when Dr. John O. Butler introduced a revolutionary toothbrush design. Today, the brand is widely recognized for its Soft-Picks technology, designed to provide a comfortable alternative to traditional dental floss.

The brand is currently owned by Sunstar Suisse S.A., a multinational company headquartered in Switzerland. Sunstar acquired the John O. Butler Company in 1988, integrating it into its global health and beauty portfolio. While the group is headquartered in Switzerland and has deep roots in Japan, the manufacturing of G-U-M products like Soft-Picks often takes place in Germany to serve the European market, though production facilities exist globally to meet regional demands.