Nestlé Yorkie Milk Chocolate Bar

Yorkie is a classic British chocolate bar originally launched in 1976. It was first created by the confectionery firm Rowntree's in York, England, as a chunky competitor to established milk chocolate bars of the era. The brand became famous for its thick segments and its long-running 'It's not for girls' marketing campaign, which has since been phased out.

In 1988, the Swiss multinational Nestlé acquired Rowntree's, bringing Yorkie into its global portfolio. Today, the product remains a staple of the British confectionery market and is primarily manufactured at Nestlé's large production facility in York, United Kingdom. As the ultimate owner, Nestlé S.A. manages the brand's distribution and global strategy from its headquarters in Switzerland.