Oodie

Squishmallows are an internationally recognized line of plush toys known for their ultra-soft, marshmallow-like texture and rounded aesthetic. This specific character, Austin the Avocado, is one of the brand's popular food-themed designs.

The brand was originally launched in 2017 by Kelly Toys Holdings, LLC, which was based in the United States. Following its explosive growth and viral popularity on social media, the brand was acquired by Jazwares, which is a subsidiary of Alleghany Corporation.

Starting in 2022, Berkshire Hathaway, led by Warren Buffett, successfully acquired Alleghany Corporation, making it the ultimate owner of the Squishmallows brand. Production is primarily handled in China to meet the high global demand for these collectible toys.

Alternative products:

• European alternatives to Squishmallows Austin the Avocado