Fortune Edible Oil/Food Products

Fortune is one of India's most recognized and trusted brands in the kitchen staples segment. Launched in 2000, it initially specialized in edible oils, such as soyabean, mustard, and sunflower oil, before expanding its portfolio to include rice, wheat flour (atta), pulses, and sugar. The brand has built its reputation on the pillars of health, quality, and consumer trust, becoming a household name across the Indian subcontinent.

The brand is manufactured and distributed by Adani Wilmar Limited, which operates a massive network of over 20 refineries and 40 manufacturing units across India. This extensive infrastructure allows the brand to maintain high quality standards and consistent supply to millions of consumers.

Ownership of Fortune is a joint venture between the Adani Group, an Indian multinational conglomerate, and Wilmar International, a leading Singapore-based agribusiness group. This strategic partnership combines the local market expertise and logistics strength of the Adani Group with Wilmar's global leadership in palm oil and agricultural processing, ensuring the brand remains competitive and innovative in the global food market.