TEREA Smartcore Sticks for IQOS ILUMA

TEREA is a brand of tobacco sticks specifically designed for use with the IQOS ILUMA induction heating system. The brand marks a significant evolution in heat-not-burn technology by utilizing the Smartcore Induction System, which heats the tobacco from within using a metal heating element located inside the stick itself rather than using a heating blade in the device.

The global brand is owned by Philip Morris International (PMI), a leading international tobacco company based in the United States and Switzerland. The product shown in the image features Lithuanian health warnings, indicating it is intended for the Baltic market. Manufacturing of TEREA sticks occurs in several specialized PMI facilities worldwide, with major production hubs located in Italy, Greece, and South Korea to serve international markets.