Made O'Meter
Discover where a brand or product originates
The image showcases a variety of laundry detergents from several global market leaders. The prominent brands visible include Persil, Ariel, and Woolite.
Persil was originally invented in Germany in 1907 by Henkel and is historically recognized as the world's first 'self-acting' laundry detergent. Interestingly, the brand is owned by two separate companies: Henkel owns the brand globally, while Unilever holds the license to market and manufacture Persil in specific regions like the UK, Ireland, and France.
Ariel is another major brand pictured, which was developed by the American multinational Procter & Gamble (P&G). It was launched in 1967 at P&G's European Technology Centre in Belgium as the first enzyme-powered detergent. Today, it remains one of P&G's billion-dollar brands with a massive global presence.
Woolite, visible on the right, is an American brand introduced in 1951. It is currently owned by the British consumer goods company Reckitt (formerly Reckitt Benckiser), which acquired the brand in 1991. These products are manufactured in multiple locations worldwide to serve regional markets, including facilities across Europe, North America, and Asia.
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