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Starbucks Signature Chocolate is a premium cocoa product developed for home consumption. While the Starbucks brand originated in Seattle, Washington, in 1971 as a coffee roaster and retailer, its consumer-packaged goods (CPG) division has a unique ownership structure.
In 2018, Starbucks and Nestlé formed a Global Coffee Alliance. Under this permanent agreement, Nestlé was granted the perpetual rights to market Starbucks Consumer Packaged Goods and Foodservice products globally, outside of Starbucks coffee houses. This partnership combines Starbucks' brand recognition with Nestlé's vast distribution network and manufacturing expertise.
Manufacturing for this specific cocoa powder typically occurs in various Nestlé facilities across Europe and North America, depending on the target market. Ownership of the brand identity remains with the Starbucks Corporation, while the production, distribution, and commercialization are managed by Nestlé S.A.
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