Kruidvat Messed-up Matte Clay

Kruidvat is a prominent Dutch retail brand known for its personal care and health products. The Messed-up Matte Clay is part of its extensive private label hair styling range. While the brand originated in the Netherlands, Kruidvat is now a key part of the international A.S. Watson Group, which is the world's largest international health and beauty retailer.

Manufacturing for Kruidvat's private label products typically occurs in various locations across Europe to serve different regional markets efficiently. The brand focuses on providing accessible, dermatologist-approved beauty products. Since 2002, the ultimate ownership has resided with CK Hutchison Holdings, a Hong Kong-based conglomerate that operates the A.S. Watson Group globally.