W5 Washing-Up Liquid

W5 is a private label brand primarily associated with the German discount retailer Lidl. It offers a wide variety of cleaning and household products designed to provide high quality at competitive prices. As a private label, W5 is not manufactured by a single factory but rather by various third-party suppliers across Europe, including major chemical producers in Germany and the UK, to meet Lidl's regional supply chain needs.

The brand is owned by the Schwarz Group, which is one of the world's largest retail groups and the parent company of Lidl and Kaufland. The brand's origin is rooted in Germany, specifically aligned with Lidl's international expansion strategy. The ultimate owner, Schwarz Group, remains headquartered in Neckarsulm, Germany, managing a vast portfolio of private label brands tailored for global markets.