Deliplus Total Action mouthwash

Deliplus is the flagship private-label brand for personal care and cosmetics owned by Mercadona, Spain's leading supermarket chain. The 'Total Action' mouthwash is part of their extensive oral hygiene lineup, specifically formulated for daily use to strengthen enamel and provide fresh breath.

Originally founded in Valencia, Spain, the brand follows Mercadona's 'integrated supplier' model, where the retailer partners with specific Spanish manufacturers to produce high-quality goods exclusively for their stores. While Mercadona owns the Deliplus brand, the physical production is typically outsourced to specialized Spanish laboratories like Laboratorios Maverick or similar domestic partners. Today, the brand remains under the ultimate ownership of Mercadona S.A., which continues to be a family-owned Spanish company controlled by the Roig family.