Boldking Razor

Boldking is a Dutch-born shaving brand that has disrupted the traditional razor market with its flexible blade technology. Founded in 2013 by Rochdi Darazzi, the brand was established in Amsterdam with a mission to simplify shaving for men and reduce waste. Unlike traditional multi-blade razors, Boldking features widely spaced, flexible blades designed to follow the contours of the body without clogging.

While the brand is headquartered in the Netherlands and manages its design and marketing there, the manufacturing process involves global partners. Specifically, the high-quality razor blades are produced in the United States by American Safety Razor (a division of Energizer Holdings), while other components and packaging are sourced across Europe. In 2023, the brand was acquired by Razor Group, a technology-driven global company that focuses on scaling e-commerce brands, ensuring its expansion into the 2026 market and beyond.