Rama So Buttrig! Mixed Spread

Rama So Buttrig! is a popular mixed fat spread designed to offer the taste of butter with the spreadability of margarine. The product is manufactured across various European sites to serve different regional markets efficiently. The brand Rama has deep roots in Germany, where it was originally launched by the Deutsche Jurgenswerke as a margarine brand in the early 20th century. Over decades, it became a staple in German households. Eventually, it became part of the Unilever portfolio. In 2018, Unilever sold its entire spreads division to the private equity firm KKR, which established Upfield. Today, Upfield is the ultimate owner and global leader in plant-based spreads, headquartered in Amsterdam, Netherlands. Upfield continues to manage the brand through local subsidiaries like Upfield Deutschland GmbH based in Düsseldorf, ensuring the product remains a leader in its category through 2026 and beyond.