Woolworths Apple Juice

This 2-litre bottle of apple juice is a private label product from Woolworths Supermarkets. The packaging features the recognizable Woolworths 'W' logo and the Health Star Rating system, which is standard on Australian and New Zealand food products. This specific juice is marketed as containing 99% fruit juice with no added sugar and a high Vitamin C content.

Woolworths is an Australian institution, founded in Sydney in 1924. As a private-label (home brand) offering, the product is part of Woolworths' strategy to provide everyday essentials under their own name. While most Woolworths beverages are produced using Australian ingredients, the juice is bottled locally to serve the domestic market.

The brand is owned and operated by the Woolworths Group, one of Australia’s largest retail corporations. They manage a vast network of supermarkets across Australia and New Zealand. The company remains headquartered in New South Wales, maintaining its status as a cornerstone of Australian retail and commerce.