Pépite Dattes Deglet Nour

Brand and Product Overview

Pépite is a French brand specializing in organic and fair-trade dried fruits and nuts. This specific product features Deglet Nour dates, often referred to as the 'Queen of Dates' for its translucent light color and soft honey-like taste. The packaging highlights that these dates are sourced directly from the oases of Chott el Djerid in Tunisia, a region world-renowned for high-quality date production.

Manufacturing and Sourcing

The production and harvesting of these dates take place in Tunisia. Pépite emphasizes ethical sourcing through partnerships with local cooperatives, ensuring the products are certified organic and fair trade. The processing—including pitting and packaging—typically occurs in Tunisia to maintain freshness and support the local economy before being distributed by the parent company in France.

Ownership and Distribution

Pépite is a brand owned by Color Food, a family-owned French company headquartered in Marseille. Color Food has established itself as a major player in the healthy snacking and organic food market in Europe. As of 2025/2026, the company continues to operate as an independent entity, focusing on sustainable development and transparency in its supply chain.